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🌿 Retailer Spotlight: Ever After Baby Co (Australia)
This week, we’re so delighted to introduce you to Ever After Baby Co, a beautifully curated boutique from Australia — lovingly run by Elly & Bec, who bring a timeless, heirloom touch to every detail of their shop.
✨ A dream rooted in heirloom values
Ever After Baby Co opened its doors in September 2025, inspired by a desire to offer pieces that last far beyond the newborn days.
Elly’s vision was simple yet heartfelt:
create a space for heirloom-quality baby goods — pieces that can be cherished, cared for, and passed down through generations.
And just as importantly, everything she carries is clean, organic, and gentle enough for even the newest little ones.
✨ A timeless, neutral atmosphere
The Ever After aesthetic is soft and nostalgic — a world of neutrals, gentle hues, and vintage-inspired charm.
In a country where baby fashion often leans toward trend-driven designs, Elly’s boutique stands apart as a consciously curated space that celebrates slow, thoughtful choices over fast fashion.
✨ Curated with intention
When selecting brands, Elly looks for two things above all:
💛 high-quality materials
💛 timeless, enduring design
Which is why we were so touched to learn that one of Petite Evelina’s pieces was the very first image on her boutique’s vision board.
Moments like that truly warm our hearts.
✨ Customers who appreciate beauty that lasts
Ever After Baby Co serves mums, grandparents, and loving friends — gentle gift buyers who want pieces that feel meaningful.
Their favourites?
Our blankets, especially the checker swaddles and the embroidered muslin pieces.
Customers often share how beautiful the textures are and how thoughtful the designs feel in person.
✨ A little more about Ever After
Elly’s shop is intentionally curated to help parents purchase things once — choosing lasting pieces over constant re-buying.
While Ever After Baby Co is online-only, their imagery and lifestyle photos tell the story of warmth, comfort, and a slow-paced, cozy home.
✨ What Elly loves most
“Seeing our beautiful pieces snuggled up with newborn babies and in our customers’ homes.”
And honestly… we couldn’t agree more. There’s nothing sweeter.
✨ Where to find them
Instagram: @everafterbabyco
Website: https://www.everafterbabyco.com.au/
